Branding

Name

First

Last

Business Name

Please describe your company, what you do and why you do it in just a few sentences.

Do you have a slogan or tagline that clearly describes what you offer in terms of benefits or features?

How is your brand better than the competition? Why should customers choose you vs. another company?

What is the ONE THING you want your target to walk away with regarding your brand? Think in terms of benefits rather than calls to action. (e.g., “COMPANY saves me time and money, while providing better results than the competition.”)

Your Customers

Please describe your potential customers. Pay special attention to their income, gender, age, location, etc. What do they want? What makes them feel successful?

What are your potential customers’ struggles, and how do they try to overcome them? What would life be like if those struggles didn’t exist? (Why are your services necessary/important?)

How do your customers misunderstand your services? How does this hurt your sales cycle?

Your Logo

If you have an existing logo in place, what do you find is not working?

Are there any logos you particularly like? What do you like about them? Please list examples if applicable.

Please provide some adjectives that describe what you hope to communicate with your logo (e.g., strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.)

What sort of style do you envision? (e.g., modern and clean, old world, cutting edge, vintage, sporty, futuristic, etc.)

Are there any colors you wish to either incorporate or avoid?

Do you have any particular images or symbols you associate with your product or company? (e.g., animal or object, like a lion, ship, mountain or tree)

How do your customers misunderstand your services? How does this hurt your sales cycle?

Additional thoughts or comments?

Please upload any favorite logos or brand images.

Untitled

What descriptive words convey the appropriate look, voice and emotion of your company? Choose 5-10 below.

Your Customers

Your Logo